Recently shortlisted in the world 500 SAIC, in the international development of the road has taken a huge step forward. September 15, SAIC and Ssangyong signed the purchase agreement of its 54.9% stake. September 16, Ssangyong Motor Company's claims Fang Hanguo Chohung Bank chief executive Cuidong Zhu disclosed that the bank is expected to be completed by the end of October this year to SAIC Ssangyong Motor Co. to sell its controlling stake held by the transaction.
Chinese auto companies in the completion of the first independent foreign acquisition, the SAIC has finally had the last laugh.
Rough acquisition of Road
"The acquisition of Ssangyong, SAIC globalization strategy is an important step." SAIC President Hu Maoyuan said so before.
In 2002, SAIC began to plan for acquisition of Ssangyong. January 11, 2003, SAIC's Shanghai Huizhong signed an agreement with Ssangyong Motor, the price of 600 million purchase of Dragons "MB100" the entire production line, which is interested in the industry as SAIC acquisition of Ssangyong's a signal.
Founded in 1954, Korean Ssangyong Motor, South Korea's first automobile manufacturer, one of the world's best provider of off-road vehicle production, initially mainly the production of heavy commercial vehicles and special purpose vehicles, and in 1993 to MUSSO series of four-wheel-drive four-wheel drive off-road vehicles off-road vehicles in Korea representative. 1997 Asian financial crisis, because of funding chain problems, Ssangyong is Korea creditor banks control of the Group. October 2003, Ssangyong creditors decide to sell stake in Ssangyong, the news immediately attracted, including Renault, GM, SAIC and many international buyers.
October 16, 2003, Ssangyong Motor and its creditor banks 55.4% equity group announced that it had sold to SAIC. Subsequently, the two plan to sign a memorandum of understanding during the year 2003. But then suddenly complications, December 16, 2003, SsangYong creditor banks suddenly announced that China Bluestar Group as a "priority negotiation object", the industry suddenly in an uproar. We have speculated on who will eventually enter the White Dragons, the situation again nosedive. After 3 months, Blue Star Group spokesman announced that the acquisition of South Korea's Ssangyong Motor to give up. In response, Blue Star's explanation is due, and Ssangyong Motor's creditors in the price so there are too many differences, the negotiations have stalled. Some auto industry analysts said the lack of government support is the main reason for the failure of Blue Star acquisition of Ssangyong, which from the outset, SAIC received the support of the National Development and Reform Commission.
In fact, alone in terms of overseas shares, SAIC, Ssangyong acquisition is not the first time. In 2002, SAIC that is 59.7 million U.S. dollars of the investment, the acquisition of GM Daewoo Automotive Technologies 10% of the shares. Hu Maoyuan news conference in the acquisition said: "SAIC GM Daewoo will participate in the promotion of SAIC in the capital, products, management, human resources and other aspects into the international market, the accumulation of international management experience."
In addition to the acquisition of Ssangyong, the SAIC capital and the pace of expansion began to try to move towards Europe. Some media reports, the British famous century-old cars and old factory Land Rover (Rover) car in June and SAIC signed a cooperation agreement, the content is one of the two companies up joint-venture companies, and medium-sized cars in Land Rover 45/MGZS cooperation based on the production of new cars. Alleged that SAIC bought the British Rover car company at least 50% stake in the project report has also been reported to the National Development and Reform Commission. Press on this matter to SAIC spokesman Xue Hao confirmation, he said, "This is not a clear result, can not do any position."
Once completed the acquisition of Ssangyong and Land Rover, SAIC will be a set of cars, commercial trucks, commercial buses, SUVs and other full range of models of car manufacturers.
Build its own brand
SAIC acquired abroad on the issue, a senior auto industry analyst with The adsorption of the reporters analyzed. "The acquisition of Double Dragon is probably SAIC strategic move in the car, SAIC Motor Group as one of the three domestic, own R & D capability is weak, not strong, independent brands, after SAIC takeover of Ssangyong Motors promptly raise the technological content, use Ssangyong's R & D capabilities, accelerate the pace of its own brand car production. "
July 12, 2004, SAIC to 97.29 billion yuan in sales revenue results for the first time appeared in the "Fortune" magazine's Global 500 List, became the first Chinese car to enter the world top 500 enterprises, to achieve this goal than the original 3 years ahead of schedule. In the SAIC website, lists the SAIC in 2007 to achieve three strategic objectives, namely: "one million cars annually, among the 500 production vehicles 50,000 own brand." To the present circumstances, it is among the world top 500 have been ahead of schedule, not be long before one million cars annually, the biggest problem now is producing its own brand vehicles 50,000 this goal can be achieved.
"Production independent knowledge of the brand, not just mean the size of the upgrade, it is self-technology, research and development capabilities, and enhance core competitiveness." Industry, said, "At present our own brand car market share of little cars , to develop the automobile industry, must have its own brand, or reduced to make the wedding dress for the position of others. "
How the domestic auto manufacturers develop their own brands, the industry is divided.姣旇緝涓绘祦鐨勮鐐规湁涓や釜锛氫竴鏄悎璧勪紒涓氬皢浼氫负涓浗甯傚満鎺ㄥ嚭鑷繁鐨勫搧鐗岋紱绗簩绉嶆槸鍦ㄩ暱鏈熺殑鍚堣祫杩囩▼涓紝涓柟瀵瑰嚑娆惧競鍦轰富鍔涜溅鍨嬫湁浜嗗叏鏂逛綅鐨勬帉鎻★紝鏍规嵁鑷繁鎵?帉鎻＄殑鎶?湳鍔犱箣瀵规湰鍦熷競鍦鸿剦鎼忔妸鎻＄殑鐔熺〝锛屾垚绔嬫柊鐨勬苯杞﹀巶锛屽叏鍔涙墦閫犺嚜涓诲搧鐗屻?
鍦ㄥ彂灞曡嚜涓诲搧鐗岀殑闂涓婏紝涓婃苯闆嗗洟鏄剧劧鏈夎嚜宸辩殑鎬濊矾锛屾彁鍑轰簡閫氳繃鍥涙潯閫斿緞鏉ユ墦閫犺嚜涓诲搧鐗屾苯杞︼細闄や竴鑸剰涔変笂鐨勨?闈犺嚜韬姏閲忚嚜涓诲彂灞曗?澶栵紝杩樺寘鎷?鏀惰喘鍥藉浼佷笟鍚堜綔鐢熶骇鈥濄?鈥滄繁鍖栨垬鐣ュ悎浣滃悎璧勭敓浜р?銆佲?鍚堣祫浼佷笟鍒涘缓鑷富鍝佺墝鈥濈瓑鍑犳潯鏂伴?寰勩?涓婃苯闆嗗洟姝ゆ鏀惰喘闊╁浗鍙岄緳鏃犵枒灏辨槸瀵硅繖鍥涙潯閫斿緞鐨勬渶濂藉疄鐜般?钖涙旦琛ㄧず锛氣?鏀惰喘鍙岄緳鏄笂姹介泦鍥㈠浗闄呭寲鎴樼暐鐨勯噸瑕佷竴姝ワ紝鍒╃敤鍏剁爺鍙戝疄鍔涙帹杩涗笂姹介泦鍥㈢殑鑷富鍝佺墝寮?彂涔熸槸鏀惰喘鐨勪竴鏂归潰鍥犵礌銆傗?
闄堟枃鍑垎鏋愮О锛氣?鍙岄緳姹借溅浣滀负闊╁浗绗洓澶ф苯杞﹀巶鍟嗭紝鎷ユ湁鑷繁鐨勭爺鍙戦槦浼嶏紝鍦ㄦ妧鏈拰鐮斿彂涓婃瘮涓浗浼佷笟瑕佸ソ锛屼笉杩囩己灏戝競鍦恒?涓婃苯闆嗗洟鏀惰喘鍙岄緳鍚庯紝涓浗鐨勫競鍦哄皢浼氬悜鍙岄緳鏁炲紑锛屽弻榫欐嫢鏈夌殑鎶?湳瀹炲姏涔熷彲琛ョ己涓婃苯鍦ㄨ嚜涓诲搧鐗屾柟闈㈢殑寤鸿锛岃繖娆℃敹璐鏋滄暣鍚堝緱濂斤紝瀵瑰弻鏂规潵璁叉槸涓弻璧?鈥?br />
涓婃苯闆嗗洟鎺ц偂鍙岄緳涔嬪悗锛屽浣曡繘琛屾暣鍚堬紝鎴愪负鏈?幇瀹炵殑闂銆備笂姹介泦鍥㈡柟闈㈢殑娑堟伅琛ㄦ槑锛屼笂姹介泦鍥㈠鐞嗗弻榫欎笟鍔℃椂灏嗕繚鐣欏師鏈夌殑绠＄悊灞傚拰鍛樺伐闃熶紞锛涚户缁嫇灞曞弻榫欏湪闊╁浗鐨勪笟鍔★紱骞朵笌鍙岄緳鍏卞悓鎺㈢储灏嗗弻榫欑殑涓氬姟鍚戝浗闄呭競鍦烘嫇灞曠殑鏂瑰紡锛屽寘鎷腑鍥藉競鍦恒?
瀵逛簬涓婃苯闆嗗洟鏀惰喘鍙岄緳锛屾湁涓氬唴浜哄＋琛ㄧず鎷呭咖锛岀敱浜庤摑鏄熼泦鍥㈢殑鑺傚鐢熸灊锛屼娇鍙岄緳涓昏鍊烘潈浜哄嚭鍞浉鍏宠偂鏉冩湡鏈涘?鎻愰珮锛屼环鏍肩敱鍘熸湰鐨?000锛?000浜块煩鍏冿紝鎻愰珮鍒?000澶氫嚎銆傚湪浠婂勾鍥藉唴甯傚満浠ュ強涓栫晫甯傚満浜ц兘鏅亶杩囧墿鐨勬儏鍐典笅锛屾敮浠樿繃楂樼殑鏀惰喘浠ｄ环锛屼細闄嶄綆鐩稿叧鏀惰喘璧勪骇锛堣偂鏉冿級鏈潵鐨勭泩鍒╄兘鍔涖?绠＄悊闂涔熶細鎴愪负涓婃苯闆嗗洟鑳藉惁鏁村悎濂藉弻榫欑殑涓?釜鍏抽敭鍥犵礌銆傜敱浜庨煩鍥戒汉杈冨己鐨勬皯鏃忔?锛屼互鍙婂浜氭床鏀惰喘鑰呯己灏戝ソ鎰熷拰淇″績锛屽浣曡繘琛岀鐞嗕細鎴愪负涓?欢寰堟鎵嬬殑浜嬫儏锛屽洜姝や笂姹藉湪鏀惰喘鍙岄緳涔嬪悗锛岃繕浼氶潰涓村浣曞Ε鍠勫鐞嗕笌闊╁浗鍙岄緳宸ヤ細鐨勫叧绯伙紝杩涜?杈撳嚭绠＄悊銆佽緭鍏ユ妧鏈瓑涓?郴鍒楅棶棰樸?
闄堟枃鍑敤涓?彞璇濇潵褰㈠涓婃苯闆嗗洟瀵瑰弻榫欑殑鏀惰喘妗堬細鈥滀笂姹芥敹璐弻榫欙紝灏卞ソ姣斾拱鏉ヤ竴涓櫒瀹橈紝鏈?噸瑕佺殑鏄兘涓嶈兘鎶婅繖涓櫒瀹樼敤濂解?銆?br />
涓婃苯鐖崌
鈥滀笂姹介泦鍥㈡敹璐弻榫欙紝閲嶈鐨勪笉鏄祫鏈眰闈紝鑰屽湪浜庡弻榫欑殑鎶?湳鑳藉惁甯姪涓婃苯闆嗗洟鍦ㄥ叏鐞冩苯杞︿骇涓氶摼鏉′笂鐖崌銆傗?闄堟枃鍑〃绀猴紝鈥滃弻榫欏叿鏈変竴瀹氱殑鏁磋溅鐮斿彂鑳藉姏锛岃繖姝ｆ槸涓婃苯鏀惰喘鍙岄緳鐨勪富瑕佽?铏戙?80锛?0骞翠唬鎻愬嚭鐨勪互甯傚満鎹㈡妧鏈紝鍦ㄤ腑鍥芥苯杞﹀巶鍟?0澶氬勾鍘熷绉疮鍚庯紝鍙樻垚浜嗙幇鍦ㄤ互涓婃苯闆嗗洟涓轰唬琛ㄧ殑浠ヨ祫閲戞崲鎶?湳锛岄?杩囧弬涓庡叏鐞冨苟璐噸缁勶紝鍒╃敤鍏ㄧ悆璧勬簮鎻愬崌鑷韩绔炰簤鍔涳紝浠ヨ祫閲戞崲鍙栨牳蹇冪珵浜夊姏銆傗?
涓浗姹借溅甯傚満80%鐨勪骇鑳界敱澶栬祫涓诲锛?0%浠ヤ笂浠介涓哄璧勫搧鐗屽崰鏈夈?鍦ㄨ繃鍘荤殑10澶氬勾閲岋紝涓婃苯闆嗗洟80%浠ヤ笂鐨勫埄娑︾敱涓ゅぇ鍚堣祫鍏徃鈥斺?涓婃捣澶т紬鍜屼笂娴烽?鐢ㄨ础鐚?鎹笟鍐呬汉澹?闇诧紝2003骞翠笂姹介泦鍥?0浜垮厓浜烘皯甯佺殑鎬诲埄娑︿腑锛屾潵鑷悎璧勫叕鍙哥殑灏卞崰浜嗚繎90%銆?br />
浜嬪疄涓婏紝杩戜竴涓ゅ勾鏉ワ紝涓婃苯闆嗗洟姝ｅ湪涓?涓?寮?寤鸿鑷繁鐨勬牳蹇冪珵浜夊姏銆?br />
2003骞达紝涓婃苯闆嗗洟鍒惰銆婁汉鍔涜祫婧?003锛?007骞存粴鍔ㄥ彂灞曡鍒掋?锛岃嚧鍔涗簬涓鸿嚜涓诲搧鐗屽缓璁惧煿鍏昏嚜宸辩殑姹借溅涓撲笟浜烘墠銆傚悓骞达紝涓婃苯闆嗗洟鏄庣‘鐢变笂姹借偂浠藉叕鍙稿拰涓婃苯闆嗗洟姹借溅宸ョ▼闄㈢粍鎴愭暣杞﹀紑鍙戠郴缁燂紝缁勫缓鑷富浜у搧寮?彂鑱斿悎宸ヤ綔缁勩?2003骞?鏈堬紝涓婃捣鏈哄姩杞︽娴嬩腑蹇冩寮忔寕鐗屾垚绔嬶紝杩涗竴姝ユ彁鍗囦簡涓婃捣鍙婂懆杈瑰湴鍖烘満鍔ㄨ溅妫?祴鑳界骇銆?br />
涓庢鍚屾椂锛屼笂娴峰ぇ浼楁寜鐓у厛鈥滆繛閫氣?銆佸悗鈥滆仈鐗団?鐨勫缓璁炬?璺紝绉瀬瀹炴柦Touran椤圭洰銆佹苯杞︿笁鍘傛墿寤洪」鐩拰鍙戝姩鏈轰笁鍘傛妧鏀归」鐩紱涓婃捣閫氱敤鎺ㄨ繘閲戞ˉ鍘傚尯鍗楅儴鍦板潡鎵╁缓椤圭洰鍜岀儫鍙板熀鍦版妧鏀归」鐩?鍚屾椂锛岄浂閮ㄤ欢鍘傚閫愭鍚戝畨浜?閲戞ˉ绛夊湴鍖洪泦鑱氾紝鍔犲揩褰㈡垚涓婃捣姹借溅浜т笟缇よ惤锛屼笉鏂畬鎴愪骇鑳藉崌绾ц鍒掋?
鍙﹀锛屾寜鐓т紭鍏堝彂灞曞厛杩涘埗閫犱笟鍜岀幇浠ｆ湇鍔′笟鐨勮姹傦紝涓婃苯闆嗗洟涓嶆柇鎷撳睍姹借溅鏈嶅姟璐告槗涓氬姟銆?003骞?鏈堬紝涓婃苯閿?敭鍏徃涓嶢VIS鍏徃鍚堣祫鎴愮珛鐨勫畨鍚夋苯杞︾璧佸叕鍙告寮忓紑涓氾紱12鏈堬紝涓婃苯闆嗗洟涓庢棩鏈偖鑸瑰叕鍙搞?涓婃捣娓姟灞?悎璧勭殑涓婃捣娴烽?鍥介檯姹借溅鐮佸ご鏈夐檺鍏徃銆佷笂娴锋捣閫氬浗闄呯墿娴佹湁闄愬叕鍙稿悓鏃跺紑涓氥?涓婃苯闆嗗洟浜т笟浠峰?閾剧殑鏁翠綋绔炰簤鑳藉姏姝ｅ湪鍏ㄩ潰鎻愰珮銆?br />
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