Recently shortlisted in the world 500 SAIC, in the international development of the road has taken a huge step forward. September 15, SAIC and Ssangyong signed the purchase agreement of its 54.9% stake. September 16, Ssangyong Motor Company's claims Fang Hanguo Chohung Bank chief executive Cuidong Zhu disclosed that the bank is expected to be completed by the end of October this year to SAIC Ssangyong Motor Co. to sell its controlling stake held by the transaction.
Chinese auto companies in the completion of the first independent foreign acquisition, the SAIC has finally had the last laugh.
Rough acquisition of Road
"The acquisition of Ssangyong, SAIC globalization strategy is an important step." SAIC President Hu Maoyuan said so before.
In 2002, SAIC began to plan for acquisition of Ssangyong. January 11, 2003, SAIC's Shanghai Huizhong signed an agreement with Ssangyong Motor, the price of 600 million purchase of Dragons "MB100" the entire production line, which is interested in the industry as SAIC acquisition of Ssangyong's a signal.
Founded in 1954, Korean Ssangyong Motor, South Korea's first automobile manufacturer, one of the world's best provider of off-road vehicle production, initially mainly the production of heavy commercial vehicles and special purpose vehicles, and in 1993 to MUSSO series of four-wheel-drive four-wheel drive off-road vehicles off-road vehicles in Korea representative. 1997 Asian financial crisis, because of funding chain problems, Ssangyong is Korea creditor banks control of the Group. October 2003, Ssangyong creditors decide to sell stake in Ssangyong, the news immediately attracted, including Renault, GM, SAIC and many international buyers.
October 16, 2003, Ssangyong Motor and its creditor banks 55.4% equity group announced that it had sold to SAIC. Subsequently, the two plan to sign a memorandum of understanding during the year 2003. But then suddenly complications, December 16, 2003, SsangYong creditor banks suddenly announced that China Bluestar Group as a "priority negotiation object", the industry suddenly in an uproar. We have speculated on who will eventually enter the White Dragons, the situation again nosedive. After 3 months, Blue Star Group spokesman announced that the acquisition of South Korea's Ssangyong Motor to give up. In response, Blue Star's explanation is due, and Ssangyong Motor's creditors in the price so there are too many differences, the negotiations have stalled. Some auto industry analysts said the lack of government support is the main reason for the failure of Blue Star acquisition of Ssangyong, which from the outset, SAIC received the support of the National Development and Reform Commission.
In fact, alone in terms of overseas shares, SAIC, Ssangyong acquisition is not the first time. In 2002, SAIC that is 59.7 million U.S. dollars of the investment, the acquisition of GM Daewoo Automotive Technologies 10% of the shares. Hu Maoyuan news conference in the acquisition said: "SAIC GM Daewoo will participate in the promotion of SAIC in the capital, products, management, human resources and other aspects into the international market, the accumulation of international management experience."
In addition to the acquisition of Ssangyong, the SAIC capital and the pace of expansion began to try to move towards Europe. Some media reports, the British famous century-old cars and old factory Land Rover (Rover) car in June and SAIC signed a cooperation agreement, the content is one of the two companies up joint-venture companies, and medium-sized cars in Land Rover 45/MGZS cooperation based on the production of new cars. Alleged that SAIC bought the British Rover car company at least 50% stake in the project report has also been reported to the National Development and Reform Commission. Press on this matter to SAIC spokesman Xue Hao confirmation, he said, "This is not a clear result, can not do any position."
Once completed the acquisition of Ssangyong and Land Rover, SAIC will be a set of cars, commercial trucks, commercial buses, SUVs and other full range of models of car manufacturers.
Build its own brand
SAIC acquired abroad on the issue, a senior auto industry analyst with The adsorption of the reporters analyzed. "The acquisition of Double Dragon is probably SAIC strategic move in the car, SAIC Motor Group as one of the three domestic, own R & D capability is weak, not strong, independent brands, after SAIC takeover of Ssangyong Motors promptly raise the technological content, use Ssangyong's R & D capabilities, accelerate the pace of its own brand car production. "
July 12, 2004, SAIC to 97.29 billion yuan in sales revenue results for the first time appeared in the "Fortune" magazine's Global 500 List, became the first Chinese car to enter the world top 500 enterprises, to achieve this goal than the original 3 years ahead of schedule. In the SAIC website, lists the SAIC in 2007 to achieve three strategic objectives, namely: "one million cars annually, among the 500 production vehicles 50,000 own brand." To the present circumstances, it is among the world top 500 have been ahead of schedule, not be long before one million cars annually, the biggest problem now is producing its own brand vehicles 50,000 this goal can be achieved.
"Production independent knowledge of the brand, not just mean the size of the upgrade, it is self-technology, research and development capabilities, and enhance core competitiveness." Industry, said, "At present our own brand car market share of little cars , to develop the automobile industry, must have its own brand, or reduced to make the wedding dress for the position of others. "
How the domestic auto manufacturers develop their own brands, the industry is divided.姣旇緝涓绘祦鐨勮鐐规湁涓や釜锛氫竴鏄悎璧勪紒涓氬皢浼氫负涓浗甯傚満鎺ㄥ嚭鑷繁鐨勫搧鐗岋紱绗簩绉嶆槸鍦ㄩ暱鏈熺殑鍚堣祫杩囩▼涓紝涓柟瀵瑰嚑娆惧競鍦轰富鍔涜溅鍨嬫湁浜嗗叏鏂逛綅鐨勬帉鎻★紝鏍规嵁鑷繁鎵?帉鎻＄殑鎶?湳鍔犱箣瀵规湰鍦熷競鍦鸿剦鎼忔妸鎻＄殑鐔熺〝锛屾垚绔嬫柊鐨勬苯杞﹀巶锛屽叏鍔涙墦閫犺嚜涓诲搧鐗屻?
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