Facebook has made it clear to open new markets in China, preparing a big, but the encounter led to internal network attacks on local SNS. Why is war? Facebook sued the German site of copyright infringement may only kill a small scale, the next step, it is likely that all started out by imitating it now prevents it from entering the Chinese market, local SNS website.
Local SNS imitation Facebook
SNS at home, the school has the largest network of user groups has been advertised himself as part of China's Facebook. In fact, access to school Web page, you will find, no matter the color or the page with style, the two designs are exactly the same, and operation process is no big difference.
There are at home and networks, ant network, UCHome, with the net, even the new SNS site Sing Chong would like to also mimic Facebook launched Ucenter products, internal net-founder Wang Xing admitted he "learn" the Facebook design, "almost all local the SNS, the more or less all traces of imitation of Facebook. "a senior industry sources. But the president of Dai Zhikang claimed to Hong Sing Chong, although Ucenter did in the original interface and Facebook have similar, but the later version is completely different from Facebook. In addition, in his view, Ucenter background of technical and code is completely independent research and development, and did not do Facebook.
However, Liang Wang Internet veterans that have imitated the domestic community site Facebook, only to learn the fur, bones of the room far removed from the frame structure, because Zhaomaohuahu, disregard the changing circumstances, death to move rigidly. In fact, many domestic websites are initially come from the U.S. site bodiless.
Facebook want to cultivate the Chinese market
American social networking site Facebook in order to develop the Chinese market, in June launched to customers in Mainland China Simplified Chinese page, visit Facebook.com users in Mainland China, it will automatically jump to Simplified Chinese page.
In the field of social networking site, Facebook users already familiar with, but because of language barriers, many Chinese users had to abandon it and choose a local school network or 51.com, QQ space. It is with this point, Facebook hastily launched the Chinese version. After the total elimination of language barriers, Facebook's wild ambition all too clear, but local SNS users grab, then become a top priority.
However, to make social networking site users to switch network is difficult, because the "circle" has been fixed in a group, unless the mass transfer network, or circle in the transfer of one or two users can only be worth the candle. Therefore, Facebook the most direct way is to let them copy it without impeding on its website all they know, or at least have to let them battered, to be effective for our customers.
So, in late July, Facebook in California state court, alleging that the German social networking site StudiVZ "copied Facebook's look, style, features and services, including Facebook graffiti wall unique services" such as copyright infringement. "Forbes" magazine published an article pointed out, Facebook sued a German social networking site StudiVZ only "ulterior motives." Internet intellectual property lawyer John Road, Jill (John Dozier) that, Facebook may be relatively easy to want to deal with opponents from the start with, create a precedent, and then back to school or other large rivals attack.
Into or back? Are still in evaluation
At present, the campus network have all opened nearly 2,000 colleges and universities in China, firmly occupy the domestic market, 20 million students, the next target is the white-collar and high school groups, and that is Facebook to capture the market. Unfortunately, the campus network until now has not a very good profit model, risk-resisting ability is not strong, it is likely to be Facebook's prey. However, cloning site Facebook prosecution initiatives, Dai Zhikang do not think it wise, because it undermines the reputation of Facebook has always been open. This, Facebook spokesman 鎴存瘮寮楃綏鏂壒 (Debbie Frost) said: "For all the cloning site, Facebook are carefully evaluated, does not rule out legal action."
Glossary
SNS is a Social Networking Service's acronym, translated into Chinese social networking services. From Microsoft's MSN Spaces and Yahoo's Yahoo! 360 掳, we can see that the biggest feature is the ability SNS we can build a belongs to a private communication with friends in the online world. SNS is provided to each user to establish themselves and their friends in online communication services. Each user have their own friends, can use SNS to build their own unique circle of friends, so naturally form a huge network of contacts.
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